Creating a brief identity associated with the kit, we established "In A Pinch" as a brand's identity. playing a little more on the humorous end, and then formulating a kit inspired by roll-up brush cases, and the strong structure of triangular forms. The emergency kit is directed for blizzard specific emergencies, and is designed to sustain two average adults for 72 hours. My primary contributions for this project specifically are the instructions, as well as the physical build and layout of the contents. My other design partner contributing with the primary colour palette, pictographs, and layout of information.
Other designers involved: Landon McArthur

Research conducted through survey, online articles, and sharing survey and other information with classmates and collaborating Chapman University peers.





3d model from SketchUp to build the layout and determine what information should go where
The first thing to be seen from the kit are its contents and remaining safe, and how to find a safe spot. The kit continues to detail how the food is rationed. After opening further, the kit will reveal medical supplies, as well as shelter and other components. Warmth related items are first products to be seen, on the triangular folds, which will provide immediate warmth if needed. After unravelling the kit further, food and water are stored at the very end.
The concept of the kit was so that whatever was in the inner triangle of the kit would be more secure, and so water and food being a priority there as they would be protected through two triangular structures. A buckle tassel was preferred in keeping the kit closed, along with resealable plastic water containers. The water is stored in six separate packages so that if one breaks, then water will not run out.








drop test... did it survive?
The kit ended up being approximately 5.95lb with all the products inside. the test was done from the second floor of a parkade.
The kit was pretty secure, and sustained itself for the most part during the fall. The only damage it ended up receiving was one of six water packs breaking. From observation, it seems that the inner triangular structure may have been too small and the compression of the fall forced the water package to explode.
On further development of this kit, increasing the size would be ideal in preventing the damage so the items aren't as squeezed. With a bigger size, also allows for more flexibility in positioning certain items.